Championing a different approach to deliver results.
We’re Kingsford Direct, a boutique team of leading marketing consultants and sales agents, specialising in all stages of off-the-plan residential property, event management and marketing.
We know that being the biggest doesn’t mean being the best, which is why we’re small, focused and incredibly good. We take on less, allowing our full attention on what we do.
We’re here to deliver results for our clients. But we define our results a little differently — we want to be measured by you. We’re driven by our desire to be recognised for excellence and we understand that the true measure of this, is how effective we are at delivering for our clients.
You might find working with us a little different to what you’ve experienced before and we wouldn’t have it any other way.
Our team.
We are a team of dedicated property sales and marketing specialists who are passionate about delivering innovative and tailored solutions that achieve exceptional results for you. As your strategic project partner, you’ll be working directly with Melbourne’s top property sales and marketing experts.
Sonia Fava
Sonia’s decades of sales and marketing experience both Internationally and in Melbourne, firmly establishes her as a leading marketer in both property and other specialty industries. Sonia is passionate about developing strategic plans and is known for creating innovative tools that deliver remarkable results for her clients. Sonia’s proven track record of successful out-of-the-box sales solutions and tailored marketing strategies have assisted clients even in the most challenging of markets.
Sonia’s relentless work ethic and enthusiasm in establishing strong sales teams and assisting them to consistently exceed targets through aspirational leadership and support is what makes Sonia a valuable partner for your sales & marketing requirements.
Martin Russell
With an unwavering passion for the real estate industry throughout his 30-plus-year career, Martin, in 1996, was a founding director of Kingsford Property, Melbourne’s specialist apartment sales and leasing agency. Martin has an impressive track record of negotiating more than 800 apartment and home sales in inner-Melbourne. He is highly skilled in off-market and retail project marketing of apartments and townhouses.
With experience as a developer himself, having built and settled multiple residential projects, this expertise coupled with his strong sales background offers unmatched value to your next project.
Lucas Russell
Professional, ethical and driven to succeed, Lucas is an experienced and fully licensed real estate agent, dedicated to delivering superior results for Kingsford Direct clients. Lucas’ enthusiasm and passion for people fosters great synergy and long-lasting relationships with his clients. As an established off-the-plan and residential leasing specialist, Lucas is committed to ensuring that your experience with Kingsford Direct is rewarding and seamless from beginning to end.
Why we are different.
What can you expect from us?
We’ll ask the tough questions, we’ll listen to your answers, we’ll give our honest opinions, we’ll analyse and challenge and then we’ll work incredibly hard on your behalf, assisting you and your partners to deliver real results. And we’ll do so with passion, integrity, intelligence, innovation and genuine desire.
We tell it like it is. We analyse, interrogate and think outside the box.
We tailor unique solutions for every challenge. We focus on results.
It means we won’t walk away if the job is only half done, no matter how long it takes, we’re with you to the end.
We’re redefining results.
What we offer.
With Kingsford Direct as your strategic property partner, you’ll receive tailored solutions across all aspects of off-the-plan property marketing and sales, purpose built for your unique project.
Our team will begin the process with a comprehensive project audit to determine where you are, where you want to be and what your core objectives are. Then, we will provide expert insights and recommendations about how we believe we can add value to your journey.
Our flexible approach means that we can work as a direct extension of your sales and marketing team or if you need a team of selling experts, we’re here to help.
You can also benefit from our off-the-plan leasing services, which offer bespoke solutions that match your precise needs. These include leasing strategies before project completion to ensure all investors find suitable tenants at premium returns once their property settlement is confirmed.
Adding value to your property development project.
With our extensive property sales and marketing expertise, we recognise the need for a strategic, customised approach for each project. That’s why we’ve developed a framework of solutions tailored to each project stage, from early research to sales and marketing, handling the sales process and completing post-settlement requirements.
Project showcase.
Our Kingsford Direct project showcase highlights some of the tailored services we have provided to our clients for their property projects and their specific business needs.
Luxury • Residential • Specialty projects
Luxury
Candela
Ivanhoe VIC
Candela is a luxury development consisting of 62 apartments, penthouses and loft style residences located in a prime position at the gateway of Ivanhoe Village.
KD Services Offered:
- Exclusive management of sales and marketing for the project
- Working directly with key stakeholders, collaborators and the developer’s internal teams
- Re designed the product offering, working with the architect developing new and revised floorplans
- Increased pricing to meet market conditions
- Re designed sales office and reviewed opening hours
Luxury
La Storia
Carlton VIC
This brand new development of 20 luxury apartments in Carlton is an honorary tribute to the Marcocci family’s rich history and the untold stories of La Storia’s future residents.
KD Services Offered:
- Collaborated with development team, architects and key stakeholders to prepare the project for market
- Developed the sales and marketing strategy in conjunction with key project partners
- Engaged as the exclusive selling agent and implementing a successful sales campaign to meet project sales KPIs
Luxury
Dendy Residences
Brighton VIC
These luxury penthouse style homes just 30 metres from Dendy Street Beach in Brighton were completed with spectacular private terraces that boast alfresco kitchens.
KD Services Offered:
- Exclusively managed sales and marketing for a contracted period
- Collaborated with the developer’s selling agent and creative teams
- Updated marketing collateral to suit retail sales & leasing campaign, (including creating a project video, updating website, floorplans and photographs)
Residential
Geelong Quarter – Ryrie Home
Geelong VIC
Setting a new standard for apartment living in the Geelong CBD, Geelong Quarter provides an elevated inner-city lifestyle for residents and a strong investment return for our clients.
KD Services Offered:
- Managed sales and marketing strategy for Ryrie Home (contracted period)
- Worked with existing sales team and marketing agents to assist with meeting sales milestones
- Relocation and set up of display suite
Residential
One Coburg Quarter
Coburg VIC
A stand-alone development in the historic Pentridge precinct that brings quality one- and two-bedroom living to the Coburg market, this development boasts spectacular city views from residents’ rooftops, easy access to a city tram stop and Coburg’s vibrant amenities.
KD Services Offered:
- Sold the properties off-market at launch through our selling partners and database
- Selected to sell remaining completed stock through a strategic retail sales and marketing campaign
- Developed a marketing budget aligned with the developer’s and financier’s needs
Specialty project
Pentridge Cellars
Coburg VIC
Pentridge Cellars offers a once-in-a-lifetime opportunity to own a rare slice of Victoria’s history and take advantage of owning a private bespoke designed cellar with a renowned past.
KD Services Offered:
- Assisted with the development of website and marketing campaign
- Introduced marketing opportunities (radio, events & private viewing experiences)
- Key selling partner for the owner
Specialty project
Good Blokes Society
The Good Blokes Society (GBS) provides a range of platforms for men to create positive business and social relationships. The GBS community is defined by their 3 pillars, Business, Social and Wellness.
KD Services Offered:
- Event co-ordination & management
- Pre bookings & confirmation management
- Administration & fundraising support
Specialty project
Dark Horse Capital
Dark Horse Capital is a specialist property fund manager that creates exclusive investment opportunities for sophisticated investors, owners of self-managed super funds, and financial advisers and their clients.
KD Services Offered:
- Fulfilled and managed all marketing requirements (e.g., new website, social media strategy, investment fund video content)
- Supported customer relationship management integration and Investor communications
- Event Management and the successful launch of the Dark Horse Capital Inaugural annual golf tournament which raised over $52,000 for charity Maddie Riewoldt’s vision.
Tailored services to meet your sales needs.
At Kingsford Direct, we offer tailored solutions across all aspects of residential property sales that best suit your project goals.
Working under your brand, we’ll operate as an extension of your existing sales and marketing team, or function as an additional solution if you require a team of selling experts.
We also provide off-the-plan leasing services, offering bespoke solutions to match your precise needs. This includes leasing strategies prior to project completion, ensuring all investors secure suitable tenants at premium returns once settlement is confirmed on their property.
Marketing management to support your strategic goals.
With our expertise in marketing management, we will provide liaison and guidance on all marketing aspects of your property development. Working with creative agencies, renderers, appointed consultants and key stakeholders, we will bring your project brand to life.
We also provide a media strategy, ensuring our clients see real results from any media spend, and supply frequent written and verbal reports to allow us to continually refine our response and optimise what is working.
Above all, we’re flexible and collaborative. We know that you’ll have existing relationships, so we’ll happily work with your current suppliers, or we can assemble our own specialist team.
We also assist non property related businesses with sales & marketing strategies and solutions, event management and administrative support.
Consulting services to deliver results for you.
If you’d prefer to implement an in-house sales and marketing strategy for your property development, we can provide a consulting service that can be executed by your existing team.
Possessing the experience and expertise to reinvigorate your projects, we’ll conduct a comprehensive audit before coming back to you with valuable insights and recommendations that will ensure commercial efficiencies and, ultimately, yield results.
With extensive knowledge of the property sales process, as well as a sound understanding of the marketing required to promote your project, Kingsford Direct recognises the need for a strategic approach.
Tailored services to meet your sales needs.
At Kingsford Direct, we offer tailored solutions across all aspects of residential property sales that best suit your project goals.
Working under your brand, we’ll operate as an extension of your existing sales and marketing team, or function as an additional solution if you require a team of selling experts.
We also provide off-the-plan leasing services, offering bespoke solutions to match your precise needs. This includes leasing strategies prior to project completion, ensuring all investors secure suitable tenants at premium returns once settlement is confirmed on their property.
Marketing management to support your strategic goals.
With our expertise in marketing management, we will provide liaison and guidance on all marketing aspects of your property development. Working with creative agencies, renderers, appointed consultants and key stakeholders, we will bring your project brand to life.
We also provide a media strategy, ensuring our clients see real results from any media spend, and supply frequent written and verbal reports to allow us to continually refine our response and optimise what is working.
Above all, we’re flexible and collaborative. We know that you’ll have existing relationships, so we’ll happily work with your current suppliers, or we can assemble our own specialist team.
We also assist non property related businesses with sales & marketing strategies and solutions, event management and administrative support.
Consulting services to deliver results for you.
If you’d prefer to implement an in-house sales and marketing strategy for your property development, we can provide a consulting service that can be executed by your existing team.
Possessing the experience and expertise to reinvigorate your projects, we’ll conduct a comprehensive audit before coming back to you with valuable insights and recommendations that will ensure commercial efficiencies and, ultimately, yield results.
With extensive knowledge of the property sales process, as well as a sound understanding of the marketing required to promote your project, Kingsford Direct recognises the need for a strategic approach.
Kingsford Direct network.
We draw on our strategic partners’ expertise to achieve superior results for your needs. These partners include:
